Digital Marketing Strategy in 2020

 Digital Marketing strategy in 2020

Everything is changed in 2020, the search option is now in voice search, Facebook reach continuously going down, Instagram reach, LinkedIn reach all started to go down as well.

Unlike everything Digital marketing is  also changed in 2020. the reaches of  all social media platform is taken down. Various platforms has changed their algorithm. It is now  tough to rank in 2020 if you don't know about the changes what are actually made in Digital Marketing in 2020.

When you are posting your quality content in 2020 and wondering about why  my stuff is not ranking in 2020 but this kind of same quality stuff was ranking in 2019.But don't you worry about this. we are here to help you out by clearing your doubt about the reason for not ranking your same quality content as 2019. the major changes were made in mainly social medias like their organic reach, SEO changes in 2020,Content marketing change in 2020,Social media organic reach change in 2020.

SEO Strategies in 2020

Google makes over 3200 algorithm updates per year. you can imagine in 2020 a lots of this have changed.We are here to aware you about the major change is SEO in 2020.First of all according to SparkRaw 49% of all searches performed result in a no click.That means almost half of all searches on Google won't send any traffic at all.People either giving up on the searches or they are getting their answers right then and there by google.This is not enough in 2020 the change of SEO will be even more.

Secondly the number of visitors people are gonna get from a organic traffic is getting down yearly at a rate of 6% by this year it is expected to go down even more.

Also more people are gonna get the information that they need in first result without even go to your most relevant website for the best result.

For an example if someone searches about today's cricket match result, they will get their answer by Google displaying the only result of today's match. even if your website has the full match scorecard and every over's information also then the minimum number of visitors will go to your website for the whole info.

Don't get stressed reading only the issues! So, why we are here with you. We will be sharing the solutions of major SEO changes in 2020 also. On people age between 13-18, the 40% of them getting the information that they need right there without clicking through. But when you expand the age group to 18-30, 20% of them gets their result without clicking through.Google is doing this and will be doing this kind of major changes in SEO to give their user a better experience. 

Solutions:

Look, most marketers are just looking for the keyword they should target. But it's not about keywords it's about problems, when someone searches for something a lot of times they have questions, they are looking for the comparison like comparing one business to another, and figure out what product or service should i buy? So you can use Google's free tool Google keyword planner to see the questions, comparison, preposition they are searching.

It's all about getting people's click on your listing,even if you are not in the top it doesn't mean that you can't get more clicks than the listing above you. You can do things like creating a compelling title

using keywords in your tittle, that your competition is not using, writing amazing meta descriptions that people wanna click through and read. You can use tools like Click-Flow to make things easy for you and write amazing title and meta descriptions. 

Work on building a loyal audience so that way you can make them keep coming to your website.That's why you should use E-mail often,you can use tools like HELLO BAR. And every time you have a new blog post, new feature update you can send them at-once.You can also use tools like SUBSCRIBER to push notification for your YouTube channel's new upload and get more people back to your website.

Content Marketing Strategy in 2020

Content Marketing will keep being one of the strongest marketing channel in 2020.But that's gonna be quite different from what you are seeing right now.Why? Because there are lots of blogs, over billion blogs, so doing this tactics won't work in 2020 anymore.

So first of all you to make E.A.T(Expertise,Authoritativeness,Trustworthiness) your priority because this is 2020 content marketing trends and also the future of content marketing.By doing this you will build your audience and Google's trust in the topic you are creating your content in 2020. Suppose you are a digital marketing expert and you are giving advises about Finance and Heath related problems in your blog, that will make Google confused about what is your content actually about! is this on Health care, Finance or Digital marketing? So this will be the first content marketing strategy in 2020.It's not about quantity but it's about quality on your page, so make sure you have bio on single page . You also can link to your social profile and you also can do guest posting to other popular sites in your niche that will also be great thing for your user generated content for your content marketing strategy 2020.

AI and Machine Learning will continue to take precedence,Google had this algorithm update called Bert. So you have to answer many question regarding your blog topic for your visitors to help what exactly what they want. This will make your content strategy in 2020 more user friendly to get more and more visitors.

You can also use the Instagram's bi sized videos for your visitors to learn easily about your service and about your products as well.Instagram has new swipe feature and the video feature is booming in the market currently go grab those opportunity to be in the top of content marketing strategy change in 2020 and we will keep you updated about the content marketing news and more content marketing trends in 2020 in the future.

Changes in Social Media Marketing 2020

Many social media platform's organic reach is taken down like Facebook reach continuously going down, Instagram reach, LinkedIn reach all started to go down as well.Unlike everything Social Media Marketing is  also changed in 2020. the reaches of  all social media platform is taken down. Various platforms has changed their algorithm. It is now  tough to rank in 2020.
This  is the times if LIVE, use the Facebook live option to reach and engage your audience, you can ask many questions to them about what are they liking about your content and what not, this will help you more.

You can also use thee bi sized feature of Instagram and cut your content into pieces and upload them multiple times in single post so people will slide your post to see the whole content, Also you can use Instagram's LIVE and IGTV for you videos, this new feature us there for a while but this is a very powerful source for everyone who wants to engage their audiences more. Besides you can use the story feature of Instagram. Instagram wants to do competition with Snap-chat for the story feature, if you have seen the thing that your post might get less like day by day but the engagement of your insta story will always going to increase day by day.
There is a new and trending Social Media Business Platform called TikTok. Many of the businessmen already started their experiment on this platform and got get result from that, so as the day passes everyone will be promoting in this platform too, so the quick you are to explore your business there the more you will get benefits from that.

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